Creating an Electric Vehicle for your City: How Musk and Twitter may be troubling for the Tesla brand after Musk became town crier in Twitter

The electric vehicle industry will continue to need innovation in order to lower costs. The software, production method and vehicle can all be involved in this. Most carmakers focus on the first. After Tesla showed that software is crucial for electric vehicles, many are now focusing on the second as well.

Arrival is tackling all three. In 2023, our team will be producing vehicles in an entirely new way of manufacturing, in local “microfactories.” These are designed to be placed near cities, to support local jobs, to scale in parallel with lower commissioning time and lower costs of assembly, and to be more environmentally friendly than traditional methods of production. Think of a warehouse in your city, building vehicles for your city. To do this we’ve had to rethink the way vehicles are designed and engineered. For instance, we had to create new, lighter materials that do not require painting, and are more durable than steel. We had to design and create our own components to control cost and function in the vehicle.

The best electric vehicles on the market are no longer available fromTesla. If you wanted a stylish, long-range, easy-to-charge and feature-packed E.V., Elon Musk would be your most likely supplier — even if you hated his guts.

The recent role of Musk as town crier for the redpilled online is puzzling and potentially dangerous for his car company. Musk’s chaotic and polarizing tenure as Twitter’s chief executive — during which he’s embraced far-right tropes about gender and journalism and public health, and generally behaved like a rich bully on a power trip — already seems to be battering Tesla’s brand. A survey by Morning Consult showed that a perception of the company has fallen since the beginning of the year, with favorability among Democrats falling between October andNovember after Musk took ownership ofTwitter.