Elon Musk’s Twitter rebranding: How soon will he know what I’m talking about, and how I’ll know when X is coming out?
He said that he had been checking out other options such as Threads and Mastodon. “I’m still on Twitter for now, but … it’s changed a lot. We will see how long I’m on there.
“I’m not sure he has enough trust from his user base to get people to actually exchange money or attach any type of financial institution to his app,” Jennifer Grygiel, a professor at Syracuse University, told NPR.
The rebrand is the company’s next step in creating what Musk has called “the everything app.” Musk’s vision is that the platform will become a hub for communication, banking and commerce like the one found in China.
Since 2007, Hwang’s username on the site was @x — but after Elon Musk renamed the social media platform to X earlier this week, it was only a matter of time before the company commandeered the handle.
Hwang received an email from the company explaining that his account data would be preserved, and he’d get a new handle. It offered Hwang merchandise, a tour of its offices and a meeting with company management as compensation.
“Elon had been kind of tweeting about X previously,” Hwang said. “So I kind of knew, you know, I had an inkling that this was going to happen. I did not know when.
The bird is dead, but zombies are alive: The first day of Twitter’s rebranding was played by the New York Yankees and Josez Miguel Solano
The bird is dead, but zombies are alive. Since Elon Musk bought Twitter, the platform has survived rate-limiting, massive staff cuts, suspensions of journalists, hemorrhaging ad dollars, exorbitant API price hikes, and a frenzy of new competitors. This week it survived becoming not Twitter, as the site suddenly rebranded to X.
During its first week, X lost track of time. It was still a place where sports fans chatted about baseball lineups and the Women’s World Cup. There was a video from a US congressional hearing on UFOs that trended, and people wondered about what had caused US senatorMitch McConnell to freeze mid press conference.
The pictures were posted as members went on strike and were used by unions to organize. The winning of a historic contract by the unions is celebrated by the teams. The troll posts continued even though marketers and journalists had debated the effects of the name change. Since the acquisition of the platform by Musk, it’s become essential even in its battered state.
Some, like Joseph Solano, a sports content creator known as JoezMcfly to those who follow his reactions to the New York Yankees baseball team, are unsure how the rebrand will affect them or their communities. Twitter replacements like Threads, he says, aren’t as good right now for real-time analysis and news—the crux of sports Twitter. Solano says that it’s the fastest way to receive news right now. Sure, he also streams on Twitch and makes YouTube videos and podcasts, but those don’t provide the immediacy of X. “I just don’t know what’s going to replace it.”
Source: https://www.wired.com/story/x-twitter-rebrand-dead/
What is the story of X? What has it done to make X an AI-powered every app, and why did it go viral?
The vision is to make X an AI-powered everything app—not just a platform for microblogging, but a home to messaging, payments, and a “global marketplace.” It’s a long shot, at best. Some countries and regions already have everything apps—WeChat in China, Gojek in Indonesia. But it’s not clear that the super-app idea has global appeal, particularly when these apps are built around people entering their financial information. Building an app that’s so large will be a challenge.
Losing ad dollars and a budgetary crisis are the most pressing threats to the platform, and the rebrand doesn’t solve them. Lax moderation has caused advertisers to ditch X, and Meta-backed competitor Threads is setting itself up as an appealing option for brands. But wooing advertisers will require more than just a logo swap. “All that’s effectively happened is the logo has changed and driven people to talk about it,” Quint says. Visits to twitter.com and x.com spiked Monday as the rebrand began, according to SimilarWeb, which tracks website traffic.