Amazon Nova Canvas, Amazon Nova Reel, and the Rise of Neural Intelligence in the Age of Experiment: Apple CEO Matt Garman at Re:Invent

Amazon has announced a series of new AI foundation models under a new “Nova” branding that will be available as part of the Amazon Bedrock model library in AWS.

Amazon is also releasing content generation models: Amazon Nova Canvas and Amazon Nova Reel. The company says that the models have watermarking capabilities. As an example of what’s possible with Nova Reel, Amazon has shared this mock ad for a fake pasta brand.

The company is racing to come out with new products and features to keep up with newer companies. If large enterprises are more willing to use Amazon’s artificial intelligence offerings because of its reputation, then that could be a good thing. An Apple executive appeared on stage at re:Invent to talk about how the company relies on Amazon’s custom chips.

The launch of the voice assistant was set for this fall, however, it has been put off into next year.

Matt Garman, the CEO of Amazon Web Services, revealed the supercomputer plans, dubbed project Rainer, at the company’s Re:Invent conference in Las Vegas today, along with a host of other announcements cementing Amazon’s rising dark-horse status in the world of generative AI.

Garman announced that Tranium 2 will be generally available in the Trn2 UltraServer clusters. Many companies use Amazon’s cloud to build and train custom models, often in conjunction with graphics cards from Nvidia. Garman said that the new clusters are around 30% to 40% cheaper than the old ones.

“The numbers are pretty astounding” for the next-generation chip, says Patrick Moorhead, CEO and chief analyst at Moore Insight & Strategy. Moorhead says that Trainium 3 appears to have received a significant performance boost from an improvement in the so-called interconnect between chips. Interconnects are critical in developing very large AI models, as they enable the rapid transfer of data between chips, a factor AWS seems to have optimized for in its latest designs.

Nvidia may remain the dominant player in AI training for a while, Moorehead says, but it will face increasing competition in the next few years. He says that Amazon shows that Nvidia is not the only game available for training.